Customer Service, where oh where has it gone? My
co-workers and I had an interesting day last Thursday, traveling down to Dallas.
Halfway through the day, we decided it must be a full moon. However, whether
or not the moon was full, should not be an excuse for poor customer
service.
There were many antidotes from that day, but the one that
stuck out most was our experience trying to pick up our pre-rented car.
The agent helping us first attempted to add on multiple
unnecessary charges. Forty five minutes later when we finally resolved these
additional expenses, we requested the rental agreement reflect the actual time
of the transaction, which we were told was impossible to change. When at
last, we received the keys to the car; we dragged our luggage across the
expansive parking lot, only to find an empty spot.
You would think the situation couldn't get worse, but actually,
this is when the customer service, which was already deplorable, hit rock
bottom. Upon dragging our luggage back to the terminal, we found we had
to start the process over again with another agent. This agent told us the problems we encountered
were not caused by her and we should be thankful she was trying to help us! She
informed us that it also wasn't the original agent's error as he was just an
intern, so overcharging us, not changing the time on the agreement and the fact
that there was no car, was whose mistake exactly?
We then asked why they would have an intern wait on customers
without a supervisor, who was clearly not ready. Her response was "how else do you expect him
to learn"? When we asked for a resolution, perhaps a free day or an
upgrade having now spent over an hour trying to pick up a pre-rented
car, she refused without even taking the time to check with her
supervisor, and when we asked to speak to a manager, she said, he was busy and
couldn't help us.
Okay, you get the picture, and are all probably thinking, as I was, that this
would never happen within my organization, but the real question is, are you
sure? I know that it is not easy to take that hard look inside your own company,
but it is more difficult not to. I will never do business with this car
rental company again and have already shared this story with multiple people,
and as you all know, word of mouth marketing can hurt as much as it can
help. I know mistakes happen, but taking
responsibility for those mistakes goes a long way to making a sour situation
sweet.
So listen in when you are able to see how your sales staff
interacts with customers. If things are said or done that you don't agree
with, take a moment in private to share with them how you might have handled
the situation differently. Always be available when someone asks for the
manager, it displays your respect for the customer. Most importantly
instill a sense of ‘ownership' in your employees, so that they feel responsible
and committed to the outcome of each and every interaction and never let
employees deal with your customers until you are sure that they represent your
store as you would.