As we've mentioned before, creating a successful business Web site is a job for the pros. Find the team you can trust to create your high-quality, profitable site.                                                                                                       

Over the next few weeks we will be discussing the role of each team member.

This week let's take a look at the role of a Content Writer.

Web Content Writer-This professional is an advanced marketing copywriter who:

• Has expertise in writing online sales copy and has written dozens of successful sites
• Understands usability and the user experience
• Writes to capture attention quickly
• Writes benefit messages that are customer-focused
• Ensures that your company's unique offerings stand out immediately
• Knows how to write for Web pages, e-newsletters, landing pages, SEO

If you're expecting your Web site to drive orders for your products and services, you'll want to carefully plan your Web content.

• Content is King (it rules the page and how the reader reacts to your site)
• Smart, sales-oriented content will ensure the best results
• Engage prospects immediately
• Clearly show them an attractive solution to their needs
• Don't make it all about you-make it about how you can help them

Write for your customer, tell them how you'll solve their problems.

Example: headlines for courses designed to help college graduates learn how to manage their money.

 Before: We offer great curses on managing money. We've been doing this for years

After: New College Graduates: in just three evenings, learn how to manage your money and build wealth

Can you see the difference? The second example speaks clearly to the reader, they get excited, it makes them feel like it is possible to get their finances under control. They want to take action and sign up for the class. These are the feelings you want to evoke in your readers.

As you begin writing the content for your Web site, please keep this example in mind. It will make the world of difference in how customers react to your business.

For more information, our eBook "How to Plan your Web Content for More Online Sales" is available for only $14.95. You can order it directly from the Neuland Business Campus Book Store.

Next week we will talk about the role of the E-commerce Specialist. Until then have a great week, C S Wurzberger