Hi Again,

Well, this weekend brought some excitement I must say.  I purchased a brand new laptop and this time I have switched over to the dark side...I went with a Mac. 

Even though my new Macbook is so pretty and fun and overall fantastic that is not what I am here to talk about.  I am here to talk about the string of events that lead from purchasing my Macbook to purchasing my laptop case.  And believe it or not it involved our GHC blogs!

Ok so I know I am an internet nerd, (like most people in their twenties), but I am now a retailing internet nerd!  I bought a new Macbook recently and was so excited about it, (now I can blog on the go), but I needed to get a case to protect it, and low and behold where did I find the best case for my situation?   Well right here on our blogs!

I remembered reading a post about a new type of material that was previously only used for wetsuits that a new company had used for everyday home accessories.  I researched online for this and found a blog post here on the Channel from SJohnson.Her blog post was called, "Wetsuits for Home Décor" and in it she outlined a new supplier she found at the Winter 2008 NYIGF show.  I then looked up the company online, www.builtny.com, and discovered their wonderful world of products.  I then found them here in the city at a local retailer P.C. Richard & Son and snagged myself one cute laptop carrier! 

I am proof in the pudding that social networks work in retail!  They are great for promoting yourself or your brand and the viral aspects of blogs and message boards really do benefit everyone in this industry! 

As a long time consumer, with no real retailing experience beyond my stint at Sears in High School, I had no idea of how this retail world worked until I came on board here at the GHC.  Well as you can imagine I quickly learned the tradeshows in the Winter and Summer are way ahead of what consumers see in stores. 

I have to say thanks to SJohnson for reporting on this new product and until next time I encourage all of you retailers who will be out there at the Summer markets to come write about your best finds here on the channel!   Who knows, maybe I'll buy my next laptop accessory from your blog!

Happy Blogging,

Jessica